1. Who We Are
This Privacy Policy explains how Fred Williamson LLC (“Fred Williamson LLC,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit fredwilliamsonllc.com (the “Site”), shop with us, or contact us. Fred Williamson LLC is the legal owner and operator of the Site. FW Apparel and FW Est. 1981 are brands of Fred Williamson LLC.
By using the Site, you acknowledge that you have read this Privacy Policy. If you do not agree with it, please do not use the Site.
2. Information We Collect
Information you give us. When you place an order, create an account, sign up for emails or texts, submit a custom design request, or contact us, we may collect:
- Name, email address, and phone number
- Billing and shipping address
- Account username and password
- Order details, purchase history, and product preferences
- Messages, photos, designs, or files you send us (for example, a photo of a damaged item or artwork for a custom order)
- Survey responses, reviews, or feedback you choose to share
Payment information. Card and payment details are entered into and processed by our third-party payment processors. We do not store full card numbers on our systems. We may keep limited transaction records, such as the last four digits of a card, the payment type, and the amount, for accounting, fraud prevention, and legal purposes.
Information collected automatically. When you browse the Site, we and our service providers may automatically collect:
- IP address, browser type, device type, and operating system
- Approximate location based on IP address
- Pages viewed, products viewed, links clicked, time on page, and referring website
- Shopping cart activity and abandoned checkout information
- Information collected through cookies, pixels, tags, and similar technologies
Information from third parties. We may receive information from our e-commerce platform, payment processors, fulfillment partners, shipping carriers, analytics providers, advertising partners, and social media platforms, for example when you interact with our social media pages or click one of our ads.
Sensitive information. We do not intentionally collect sensitive personal information, such as Social Security numbers, health data, biometric data, or precise geolocation. Please do not send us this kind of information.
3. How We Use Your Information
We use personal information to:
- Process, fulfill, ship, and deliver your orders
- Handle replacement requests and customer service questions
- Create and manage your account
- Send order confirmations, shipping updates, and other transactional messages
- Send marketing emails or texts when you have agreed to receive them
- Run promotions, discounts, and giveaways
- Understand how visitors use the Site and improve our products, Site, and customer experience
- Measure and improve the performance of our advertising
- Detect, prevent, and investigate fraud, security issues, and misuse of the Site
- Keep business, tax, and accounting records
- Comply with legal obligations and enforce our Terms & Conditions
We may also use information that has been de-identified or combined so that it no longer identifies you, for any lawful business purpose.
4. How We Share Your Information
We share personal information only as needed to run our business. We may share it with:
| Who | Why | Examples |
|---|---|---|
| E-commerce and website platforms | Host the Site, run the store and checkout | [Shopify / WooCommerce / WordPress host] |
| Payment processors | Process payments and prevent fraud | [Stripe, PayPal, Shopify Payments] |
| Print-on-demand and fulfillment partners | Produce and pack your order | [Printful] |
| Shipping carriers | Deliver your order | USPS, UPS, FedEx, DHL |
| Email and SMS marketing platforms | Send emails and texts you signed up for | [Klaviyo, Mailchimp, Shopify Email] |
| Analytics providers | Understand Site traffic and performance | [Google Analytics] |
| Advertising and social media partners | Show and measure our ads | [Meta (Facebook/Instagram), Google Ads, TikTok] |
| Professional advisers | Legal, accounting, and tax services | Attorneys, accountants |
We may also disclose information:
- When required by law, subpoena, or court order, or to respond to lawful requests from public authorities
- To protect the rights, property, or safety of Fred Williamson LLC, our customers, or others, including to prevent fraud
- In connection with a merger, sale of assets, financing, or other business transfer, in which case the information may be transferred to the new owner subject to this policy
- With your consent or at your direction
The service providers listed above may change as our business grows. We only work with providers we believe will handle personal information responsibly, and we update the examples in this table from time to time. Each third-party service operates under its own privacy policy, and we are not responsible for their independent practices.
We do not sell your personal information for money. However, some advertising cookies and pixels on the Site may be considered a “sale” or “sharing” of personal information for cross-context behavioral advertising under California law. You can opt out as described in Section 8.
5. Cookies and Tracking Technologies
Cookies are small files stored on your browser or device. Pixels and tags are small pieces of code that track activity on a page. We and our partners use these technologies for:
- Essential functions: keeping items in your cart, enabling checkout, keeping you signed in, and securing the Site
- Preferences: remembering your settings and choices
- Analytics: understanding how visitors find and use the Site
- Advertising: showing you FW Apparel ads on other websites and social media, and measuring whether those ads work
You can block or delete cookies in your browser settings. Blocking essential cookies may stop the cart or checkout from working. Where required by law, we will show a cookie notice and let you choose which non-essential cookies to allow.
6. Marketing Communications
Email. You will only receive marketing emails if you sign up on the Site, opt in at checkout, or otherwise agree to receive them. You can unsubscribe at any time using the link at the bottom of any marketing email or by contacting us. We will still send transactional emails about your orders.
Text messages (SMS). If we offer text marketing, we will only text you if you give express consent. Consent is not a condition of purchase. Message frequency varies, and message and data rates may apply. Reply STOP to unsubscribe or HELP for help at any time. We do not share mobile numbers or SMS consent with third parties for their own marketing.
7. Your Privacy Choices and Rights
All customers can:
- Update account information by signing in to your account
- Unsubscribe from marketing emails and texts
- Ask us to access, correct, or delete the personal information we hold about you
We will respond to reasonable requests within the time required by applicable law.
8. Additional Rights for California Residents
If you live in California, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA”), may give you the following rights, to the extent the CCPA applies to us:
- Right to know: the categories and specific pieces of personal information we collected about you, where it came from, why we collected it, and who we disclosed it to
- Right to delete: personal information we collected from you, subject to legal exceptions
- Right to correct: inaccurate personal information
- Right to opt out of sale or sharing: of your personal information for cross-context behavioral advertising
- Right to limit use of sensitive personal information: we do not use sensitive personal information for purposes that require this right
- Right to non-discrimination: we will not deny you goods, charge you different prices, or give you a lower level of service because you exercised your rights
Categories of personal information we have collected in the past 12 months:
| Category | Examples | Disclosed for a business purpose to |
|---|---|---|
| Identifiers | Name, email, phone, postal address, IP address, account name | Platform, payment, fulfillment, shipping, marketing, analytics, and advertising providers |
| Customer records | Billing and shipping address, limited payment details | Platform, payment, fulfillment, and shipping providers |
| Commercial information | Orders, purchase history, cart activity | Platform, fulfillment, marketing, analytics, and advertising providers |
| Internet or network activity | Browsing, clicks, device and browser information | Analytics and advertising providers |
| General geolocation | City or region from IP address | Analytics and advertising providers |
| Audio, visual, or similar | Photos or designs you send us | Fulfillment providers (custom orders and replacements) |
| Inferences | Product preferences | Marketing and advertising providers |
Identifiers, commercial information, and internet activity may be “shared” with advertising partners for cross-context behavioral advertising. We do not knowingly sell or share the personal information of consumers under 16.
How to submit a request. Email fred@fredwllc.com with the subject line “California Privacy Request,” or call 800-997-0568. To opt out of sale or sharing, use the Do Not Sell or Share My Personal Information link in the Site footer, adjust your cookie settings, or turn on Global Privacy Control in your browser.
Verification. To protect your information, we will ask you to confirm details we already have, such as your email address and a recent order number, before acting on a request to know, delete, or correct. You may use an authorized agent; we may ask the agent for signed permission and ask you to verify your identity directly.
Shine the Light. California residents may request, once a year and free of charge, information about personal information we disclosed to third parties for their own direct marketing in the prior calendar year. We do not currently make these disclosures. To ask, contact us using the details in Section 16.
9. Residents of Other States
Depending on where you live, you may have privacy rights similar to those above under your state’s laws. Contact us to make a request, and we will respond as required by the law that applies to you. If we deny your request, you may appeal by replying to our decision with the subject line “Privacy Appeal.”
10. How Long We Keep Information
We keep personal information only as long as needed for the purposes in this policy, including fulfilling orders, handling replacements, keeping tax and accounting records, resolving disputes, and meeting legal requirements. Order records are generally kept for [7] years for tax and accounting purposes. Marketing contact details are kept until you unsubscribe or ask us to delete them. When information is no longer needed, we delete it or de-identify it.
11. How We Protect Information
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. These include SSL-encrypted connections, secure third-party payment processing, password-protected systems, limited staff access, reputable hosting and e-commerce providers, fraud-prevention tools, and regular software updates.
No website, internet transmission, or storage system is completely secure, so we cannot guarantee absolute security. Please keep your account password private and tell us right away if you think your account has been accessed without permission.
12. Children’s Privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13 without verified parental consent, we will delete it promptly. If you believe a child has given us personal information, please contact us.
13. International Visitors
We are based in the United States, and our service providers may process and store information in the United States and other countries. Privacy laws in those countries may differ from those where you live. Where international transfers occur, we rely on service providers that use contractual and other safeguards designed to comply with applicable privacy laws.
14. Third-Party Links and Services
The Site may link to social media platforms and other websites we do not control. This policy does not cover those sites. Please review their privacy policies before sharing information with them.
15. Changes to This Policy
We may update this Privacy Policy as our business, service providers, or the law change. When we do, we will post the updated version here and change the “Last updated” date. For significant changes, we may also notify you by email, a notice on the Site, or another reasonable method.
16. Contact Us
If you have questions about this Privacy Policy or want to exercise your rights, contact:
Fred Williamson LLC
9719 Lincoln Village Dr., Ste. 504
Sacramento, CA 95827
Email: fred@fredwllc.com
Phone: 800-997-0568
